Product

Innovation

Product innovation at Property Finder drives the way we reimagine real estate.

By harnessing technology, data, and insights, we create smarter solutions that empower home seekers, agents, and developers alike, shaping a more connected and efficient property market across the region.

Flex Credits

Flex Credits introduces a dynamic, credit-based model that uses an algorithm to determine listing costs based on location, property type, and demand, enabling agencies to manage, upgrade, and optimize their listings through a flexible, data-driven system.

Credit Optimizer

Our Credit Optimizer leverages predictive AI and live market signals to surface clearer listing upgrade recommendations, helping agents prioritise opportunities, generate more leads, and maximise ROI through data-backed decisions.

Beyond property discovery, we are expanding our ecosystem to support all stakeholders in the real estate journey. Through Keyper, the rent-now, pay-later platform, we address a very real challenge in the market, giving tenants greater flexibility in how they pay rent, while ensuring landlords receive payments upfront and on time.

Through Stake, we open new pathways into real estate investment through fractional ownership, making property investment more accessible and flexible.

How We Create
Value

Empowering confident property decisions through data, transparency and trusted partnerships.

At Property Finder, our purpose is to change living for good. We deliver on this commitment by building trust and simplifying real estate decisions through unparalleled transparency and data-driven insights.

Empowering Decisions with Clarity

Our platform replaces uncertainty with confidence. By providing real-time market data, intelligent tools, and verified listings, we empower seekers, investors, and agents to navigate the market with ease. We don’t just facilitate transactions; we provide the clarity needed to make life-changing moves.

A Seamless Property Ecosystem

We support the entire property lifecycle, from the initial search and financing to long-term ownership and investment. By integrating our services into a single, interconnected platform, we foster meaningful, recurring engagement that evolves alongside our users’ needs.

Growth Through Partnership

Our success is built on collaboration. We equip industry professionals with the visibility and data they need to grow sustainably in a competitive landscape, strengthening their role within a more efficient real estate ecosystem.

Our Vision for the Future

As we innovate, we continue to bridge the gap between technology and human expertise. Every tool we build is designed to deepen trust, strengthen the market, and contribute to a better way of living across the region.

Our Story

From pioneering property search to actively shaping the future of real estate across the region.

Founded in 2005, Property Finder began with a bold ambition to make real estate more accessible in a rapidly evolving market. What started as a print publication in Dubai quickly transformed into one of the region’s earliest digital property platforms, redefining how people discover, evaluate, and transact in real estate.

Today, Property Finder stands among the Middle East’s leading technology companies. We have supported millions of home seekers, empowered thousands of agents, developers, and investors, and helped drive greater transparency and efficiency across the property market.

As the region continues to grow and modernise, so do we by building a connected, data-powered ecosystem designed to simplify property decisions and strengthen the future of real estate across MENA.

2005
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2026

2005

Launch of Al Bab World

Founder and CEO, Michael Lahyani launches the UAE’s first printed real estate classified, Al Bab World, to generate leads for agents. Every two weeks, 70,000 copies are delivered for free.

2007

Transforming into an Online Classified

The business rebrands to propertyfinder.ae and moves fully online. Australia’s REA Group LTD. acquires a 51% stake.

2010

Management buy-out

Founder & CEO Michael Lahyani, along with co-founder Renan Bourdeau, buys back REA Group’s stake in propertyfinder.ae.

2012

Qatar Launch and Awards

Launches propertyfinder.qa in Qatar, becoming the first real estate portal there. Propertyfinder.ae wins at the Arabia Fast Growth 500 Awards and two other regional awards.

2013

Institutional investment and further international expansion

Dubai-based BECO Capital leads a financing round, and Dany Farha, Founder & CEO of the MENA-focused VC fund, joins the board. Further expansion in Lebanon, Bahrain and Egypt.

2014

Launches myCRM and expansion into Saudi Arabia

Launches myCRM, an intuitive real estate CRM solution for agents. Introduces apps for Apple and Android. Acquires eSimsar.com to expand in Saudi Arabia.

2016

$200 million valuation from VNV

Sweden-listed investment firm Vostok New Ventures (now VNV) buys a 10% stake at a $200 million valuation, allowing the company to accelerate investments in tech, data science and to further develop its CRM tools for clients.

2017

Expansion into Turkey

Property Finder expands into Turkey through an investment in Zingat. The group now boasts 300 employees across MENA and over 1,000 brokerages and developers as clientele.

2018

Undergoes a rebrand and entry into Bahrain

Property Finder undergoes a rebrand and raises $120 million from a US growth equity firm General Atlantic. The group acquires Bahrain Property World, later rebranded to Property Finder Bahrain.

2019

Increases its stake in Zingat

Property Finder increases its stake in Zingat in a bid to expand its operations in the MENAT region. Acquires Propspace and JustProperty (formerly justrentals), to further grow its market share and product offering.

2020

Introduces Flex Credits

Property Finder UAE introduces Flex Credits, a flexible, AI-driven, credit-based system for real estate listings, marking an evolution in its business model.

2022

Launches Super Agent

Property Finder creates and launches ‘SuperAgent,’ the region’s first artificial intelligence-driven ranking system for agents, powered by an in-house data platform.

2024

BECO Capital exit

Property Finder successfully raises US$90 million in debt financing from Francisco Partners, a leading global investment firm, to fund the buyback of shares from BECO Capital.

2025

Attracts Leading Global Investors

Property Finder secures a $525 million strategic investment from Permira and Blackstone. General Atlantic remains a key investor. The existing debt is refinanced to a larger, fit-for-purpose $250 million facility from Ares Management and HSBC.

2026

Secures Investment Led by Mubadala leading local investors

Property Finder announces $170 million investment led by Mubadala, with significant participation from another UAE Sovereign Wealth Fund and BECO Growth. This marks the recognition of Property Finder by local investors, and the return of BECO through their new growth fund.